what is the biggest media format globally?

A lot of people will be surprised to discover that good old book publishing is larger than movies, magazines, video games, and music in the global media and entertainment industry.

The global estimates for book publishing include trade, educational, and science-technology-medical publishing.

With the explosion of digital publishing, there are those that have declared the "book is dead." But the oldest communication technology is still alive and kicking!

The data was gathered by Rudiger Wischenbart Content Consulting for the International Publishers Association 2013 report.