Sunday, August 26, 2012

self promotion: I wanna talk about me

How many times can I work in a reference to Toby Keith's big hit, "I wanna talk about me"? Funny song and a great reminder straight from Dale Carnegie's How to Win Friends and Influence People - everyone wants to get a word in edge-wise. It also raises the question of self-promotion with people you know.
So when promoting your activities - particularly with friends - particularly in the social media age we live in - how much is too much? not enough? orjust right?
Be aware you will always get one of three responses:

  • Anything you say to promote yourself will be too much with some.
  • Others sincerely want to know what you're doing. 
  • Still more aren't going to notice anything you say anyway - so who cares?
Of course some argue the issue on moral grounds, pointing out that humility is a God ordained virtue and boasting is sinful. The counterpoint is that followers of God should be bold and believe in what they are doing; they ask the question, if you don't believe in yourself and what you're doing, who else should and will?

There is obviously no single answer. You can already read my mind on the topic. My typical response: the answer is yes and no, more and less.

Better go with your own comfort level, but know you can't control your intended responses no matter how careful or capricious you are. My simple counsel - as much a reminder to myself as a word to anyone else - is:

  1. keep a spirit of humility and sense of humor - your project is not the center of the universe or a matter of life and death for others - even if your cause is life and death.
  2. do not overdo it lest you become a nuisance - the rule of thumb for Facebook and other high relationship networks is three times a week; Twitter unlimited.
  3. same as general conversation, make sure you listen as much as you speak - do you know what others are up to?
  4. if you are on social media, at least in part, to promote something you are doing, be sure to return the favor to others.
  5. keep it "soft sell" as most people don't like to be pushed.

1 comment:

  1. Very good rules for not overdoing self-promotion! As with everything else, it does take time and practice to do it right.
    Regards,
    Ana

    ReplyDelete

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