When self-publishing is done right, the same things go into as traditional publishing. A unique and compelling idea; great writing and editorial; author promotion; a good looking cover that fits the tone and genre of the book; the right price point; and places to sell the book.
It's wonderful to land a deal with a publishing company for your book project. But that is no longer your only - and oftentimes best - option. Self-publishing - or the term I had hoped would take off, micropublishing - opens the door for you to present your great idea to the world in the book form.
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So what do you think?