peace on earth, good will to all men

My idea of Christmas, whether old-fashioned or modern, is very simple: loving others. Come to think of it, why do we have to wait for Christmas to do that?
Bob Hope, American film actor and comedian

Christmas calls us to peace with all people – even those different than ourselves.

It happened in the midst of the fiercest fighting of World War I. It spanned all 500 miles of the Western Front, a jagged ever-changing line separating British and German forces. Newspapers around the world hailed it as miracle.

"All I'd heard for two months in the trenches was the hissing, cracking, and whining of bullets in flight, machinegun fire and distant German voices,” said Alfred Anderson. "But there was a dead silence that morning, right across the land as far as you could see. We shouted 'Merry Christmas’ to each other.”

Anderson, who was 108 years old when he spoke those words, was the last survivor of the Christmas Truce of 1914, a spontaneous event that he experienced at 18 years of age and one that he had thought of every day since.

There are numerous first hand accounts from soldiers’ journals of how this seemingly spontaneous outburst got started. But the story most remembered was that a German soldier began singing “Stille Nacht” and his solo soon became a chorus as he was joined by English voices singing “Silent Night.” A British regiment serenaded the Germans with “The First Noel” and the Germans sang back to them, “O Tannenbaum.”

Men from both armies laid down their weapons and crept cautiously and then quickly into No Man’s Land to share food, cigars, drinks – and even play a game of soccer together.

Christmas has always been a time when people of all ages, races, and creeds come together to break bread peacefully. Like the Truce of 1914 sometimes even sworn enemies have laid aside historical and more recent hostilities.

In the Christmas story, a newborn Baby was given gifts by Wise Men from the East, probably Persians from a city in what is now Iran. When these Magi realized that King Herod was a threat to the Baby’s life, they protected him by returning home by a different route in order to keep his location a secret from the madman. This Baby was sheltered during his childhood in Egypt, a country that had fought many wars with his homeland.

When angels sang to shepherds, ‘Peace on Earth, good will to all men,” they announced the simple yet profound truth that enemies can be reconciled; that strangers can become friends; that those who think and believe differently can still be neighbors. Christmas was literally born in strife – but celebrated and protected by “foreigners” who were men and women of peace and good will.

As you experience the Christmas season this year, don’t think that peace is something to be negotiated by politicians between lands and peoples that are thousands of miles from your world. Begin with how you look at those who are different than you. Does your attitude proclaim that you are a person of peace and good will? Move closer to home and ask yourself if there is a relationship where you need to lay down weapons of anger and harmful words? Is there a person with whom you need to call a truce and be reconciled? Not just for a day but from this point forward?

holidays are for games: 3 recommendations

The online video gaming industry is huge and getting huger every year - almost as big as Hollywood and on a growth trajectory that will continue to cut into the TV audience for sports. But for all the realism and sophistication found in the new product launches and annual updates, video games lack something important that can still be found in playing old school board games: face-to-face human interaction and intimacy.

It's almost Christmas. A lot of people will be off work with vacation time and a lot of families and friends will gather to celebrate and catch up. Tis the season when classic board games like Life, Trivial Pursuit, Monopoly. Clue, and Scrabble will be lifted down from top closet shelves and dusted off.

Here are three random game ideas that you might want to try with your friends and family members.

1. Settlers of Catan. My soon to be son-in-law brought this to our family Christmas gathering last year and the award-winning game was an instant hit. Think of Risk on steroids without the cannons and destroyed troops. The board comes in about 30 pieces and can be set up different every time. Up to six can play. The goal is to get 10 'victory points', which are gained by building roads, settlements, cities, and armies. Players have to accumulate wood, bricks, ore, sheep, and grain through strategically building settlements in the right spots - and through good old fashioned barter with other players. Sounds complicated but it only takes 15 to 30 minutes to learn. There are game extensions in the Catan family that can take you on the ocean or to outer space or into particular historical epochs, like the Roman Empire.

2. Fast Scrabble. I like regular Scrabble just fine but if you want an interesting variation try 'fast scrabble.' All tiles are placed in the middle of the table face down. The first player turns over a tile. If it's a one-letter word like 'I' or 'A' then the first player to call out the word gets to keep the tile, face up, in front of him or her. If it's not a word, the tile remains with the person who turned it over as a free letter. The second player turns over a tile and again, whoever calls out a word, made from that letter or that letter and any other letters that are face up, gets all the tiles to make a new word. If 'A' came up first and then 'M' came up second, player three can call out 'Am' and keeps that word in front of him. If the third letter pulled up is 'C' then the first player can call 'Cam' and all letters come back to him or her. If the next letter is an 'E' then someone can yell 'Came' and the tiles are now all theirs. Once a word is formed the letters must stay intact and in that order but can switch to different players throughout the game. 'Oven' can become 'Coven' can become 'Covens' and so on. When all tiles have been turned over, each player adds up the points on their tiles that are formed into words and subtracts any letters that are sitting free. Loud. Fast. Fun.

3. Team Hybrid Game Night. One of our favorite activities during the holidays is a family and/or friend game night where we divide into teams and play a combination of popular games, a new one each round. This works best with four or five teams going four to five rounds. We like to use Trivial Pursuit (each team is asked every question on a single card per round and is awarded 10 to 20 points per correct answer), Pictionary (50 points for identifying the picture), Tabu (20 points per correct word), Outburst (10 points per correct word), Scene-It (all teams compete at once in an 'All Play'), but you can come up with a myriad of other options, like Charades or Family Feud, by adapting your favorite games into the process. One of the nice things about the team approach is that you can enjoy competition but no one gets singled out as not being good at something like Trivial Pursuit. I like to do a final round where points are doubled and each team gets to choose which of the previous games played they want to try.

Whether you're gearing up to drive to Grandma's or are hosting a group of friends on Christmas afternoon, don't get stuck in the rut of staring at the TV screen and missing out on the people around you. Games or no games, find ways to interact face-to-face.

welcome to the 'wild side'

My dad worked for General Motors for 37 years, his only full-time employer. My wife's dad worked for Du Pont for 35 years after a brief stint with IBM. Who knows - he might have been with IBM for 37 years if they had permanently assigned him to the Nashville office rather than sending him to Upstate New York.

My career, which began at a local church as a youth pastor, and which includes three significant "employment" eras - plus a 5-year run of having my own company serve as my sole means of support - has been a much different path.

This past week I concluded a three year return to the corporate world. I moved to Nashville in late 2005 to launch a specialty book division with Integrity Publishers. When Integrity was acquired by Thomas Nelson, I served in the same publisher role with a much larger company over a well-established business unit. With the publishing industry in a major funk - and no bailout being trumpeted on CNN - now was and is the time for me to get back to running my own business.

One of the first responses I got to my announcement was from a good friend, also independent and entrepreneurial in mindset, who sent me a text that said 'welcome back to the wild side.' As someone who has thought he might be bankrupt and then wealthy and then bankrupt all in the same year, I can only smile - I can't argue with his choice of words.

I've been asked if I'm worried about not being with a big company in what may be the worst economic times since the Great Depression. Well, last I heard on TV, General Motors needs money from the government this week or it may be forced into Chapter 7, which means the doors would close.

I've been told I'm the luckiest guy in the world. I've been told I'm crazy. Both statements are undoubtedly wrong - and right - for different reasons! Bottom line, I don't think there's a one-size-fits-all plan for navigating the white water rapids of today's workplace. My inclination is that I won't return to corporate (never say never), but I wouldn't recommend that as the plan for everyone. Know thyself.

I would offer three simple observations that might serve as counsel and advise for someone reading this.

1. Everyone needs more than one "customer." Your employer may be your boss and your means of financial support, but your employer is also a customer for your services. Is it smart to have one customer? Maybe it was in a bygone era but in times of economic turbulence, when many companies are struggling to stay alive, that's probably not the case. But isn't that kind of thinking disloyal and dishonest? I'm obviously not condoning or advocating the stealing of time and resources from the one paying you, but there's nothing dishonorable in using gifts and skills, some of which may not have an outlet in your primary job, in ways that meet the needs of other customers.

2. Hard work is the order of the day. Duh. That may seem too obvious to mention but let's face it, we do live in an incredibly comfortable epoch of world history - with lots of our free time devoted to entertainment. A friend - and yes, he too is independent and entrepreneurial in his mindset - sent me this word of wisdom recently: "He who works his land will have abundant food, but he who chases fantasies lacks judgement" (Proverbs 12:11).

3. Ultimately, there is no security in your own labors. So what's the point in trying? There is great reward in working hard and working savvy, but the only true security is found in faith in God. The words of Job, who was the wealthiest man of his day, who lost his wealth, his health, and his family in a series of calamities, still ring true today: "Let him not deceive himself by trusting what is worthless, for he will get nothing in return" (15:31).

So whether your company is definitively in the black or the red, whether your career is booming or languishing, all I can say is 'welcome to the wild side!'

murketing and the fine art of sincerity in marketing

"Fast Times" just released their top 10 business books for the year and Rob Walker's Buying In was second on the list.

Amazon's starred review says:

Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.

In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.

Walker explores this changing cultural landscape–including a practice he calls “murketing,” blending the terms murky and marketing–by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.

Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy–and vice versa.

Halfway through and enjoying the book tremendously, I would simply argue that murketing is not a new concept but is as old as commerce itself. Anyone else ever been asked by someone if they can bring over a pizza only to discover that the real agenda was not breaking bread but a sales presentation? My personal experience with that exact scenario, probably atypical, was as bad an example of murketing as you'll ever witness.

But whether done online or as a door-to-door visit; whether done well (which probably means sincerely or with the appearance of sincerity) or poorly (you tricked me into thinking you cared about me but it sure appears that you only want to sell me something); whether the starting point is as a provider or purchaser of the goods or service; the blending of who we are with what we offer - murketing - is perhaps the most proven form of selling and marketing ever known.

A man known as the "greatest salesman in the world" (think of the Og Mandino classic by that same name) was also a great example of a murketer. St. Paul was nearly obsessed with defending his sincerity in sharing the gospel - to the point that he maintained his trade as a tent maker so that no one would accuse him of being a money grubber. A typical self-defining statement from Paul can be found in 2 Corinthians 4:2 (The Message):

We refuse to wear masks and play games. We don't maneuver and manipulate behind the scenes. And we don't twist God's Word to suit ourselves. Rather, we keep everything we do and say out in the open, the whole truth on display, so that those who want to can see and judge for themselves in the presence of God.

The prevailing definitions of murketing in Buying In is "marketing that parades as non-marketing" - which sounds a lot more like something from Machiavelli's The Prince than Paul's letter to the Corinthians!

But no matter what direction you tackle the concept of murketing - a technique to be learned, a ploy to be wise to, an interesting study of the Internet and emerging sales behavior or a 'same old, same old' yawn - it's hard to refute the notion that the best selling in life comes from those who have most bought into that which is being sold.

That's why we like our personal trainers to be fit, our dessert chefs to be plump, and our preachers to be holy.

Now, about that pizza I was bringing over!